BRITISH BASED FASHION LABEL ALTERNATIVE7 BRINGS THE INSPIRATION FOR ITS ICONIC DESIGNS STRAIGHT FROM THE STREETS AND HISTORY OF LONDON, HOME GROWN DESIGNED,MANUFACTURED AND PRINTED IN BRITAIN EACH COLLECTION BOLDLY STATES A LOVE FOR THE FAST PACED CITY AND URBAN STYLE.

A NICHE STATEMENT TEE RANGE CONSISTING OF 7 LIMITED EDITION DESIGNS PER COLLECTION GUARANTEES THAT THE EDGY LONDON LABEL REMAINS AT THE FOREFRONT OF LONDON FASHION AND MAINTAINS ITS UNIQUENESS EACH SEASON!

USING A COMBINATION OF COLOURED VELVETY FLOCKS, COLOURED AND HOLOGRAPHIC FOILS, METALLIC INKS AND SCREEN PRINTING BRINGS TO LIFE THE CREATIVE BRITISH FLARE THAT IS ALTERNATIVE7!

KEEPING THE SHAPES SIMPLE AND FOCUSING ON THE ROCK STAR EDGE GRAPHIC PRINTS EACH DESIGN IS EASILY STYLED AND A KEY PIECE FOR EVERY CITY LOVER!